AW17 Men's Boundaries Campaign

Following our spring/summer collection, AW17 ‘Boundaries’ continues to explore ideas around astrophysics and cosmic space. 


Influences beam specifically from the recent discovery of the Higgs boson – an elementary particle in physics theory, which is now being used in research primarily undertaken by CERN (European Organisation for Nuclear Science) to help resolve questions about science and the universe. The range utilises shapes and forms that attempt to describe the ineffable magnitude of the cosmos – looking away from practical thought and focusing on progressive ideas and true creative energy.


The collection reveals a carefully-selected colour palette including; charcoal, dark olive, chalk and bone employed as primary colours, and teal, wine and blush serving as integral complementary hues. 


We worked closely with Melbourne-based creative team U-P to develop two digital prints for the women’s AW17 range. The Higgs boson print was created from layering pre-existing images that reflect composition of time, memory and texture. The H-Matter print uses adjoining textures which suggest the collision of different types of matter, collecting weight on its course moving through the Higgs Field.  


‘Boundaries’ features exemplary materials and fabrications unique to the collection, such as wool blend double cloth, silk wool blend and corduroy. Familiar and well-loved materials are also applied across previous seasons, such as premium merino wools and heavier slubbed twill cottons. Experimentation with the effect of padding and quilting on the silhouette has been adopted to further develop shape and expressions of form.